We are also making huge investments in ad tech, and in about 12-14 weeks, we will have a tool that will allow for self-serve, optimisation, campaign management and targeting consumption-led cohorts. Our fantasy league game (ZEE5 Super Family) can also be monetised with ad integrations. We have around 18 ad formats including a video masthead and banner displays. How are you improving ZEE5’s tools and services for advertisers? So, we didn’t see a scope of price reduction based on restricting the plan to either a device or number of log-ins. While others have mobile-only plans, we are very equitably priced at Rs 99 per month.
#Zee5 app region tv
Therefore, we created smart TV apps for TVs across the price spectrum and have proprietary apps for Sony, LG and Samsung. This led us to believe that it would be unfortunate to restrict users to plans they will not be able to use on TV. Additionally, consumption has significantly increased on smart TVs. We were seriously mulling a mobile-only plan, but realised that the growth in smart TVs in India has been huge over the last 18 months. Are you also mulling a mobile-only plan like Netflix? ZEE5 has region-specific subscription packs. I won’t deny that it’s an interesting proposition, but our effort increasingly is to eventually convert a consumer who uses a bundled offering into a direct consumer. The number of subscriptions we get through bundles is large and they add very quick scale. And when that happens, people can find many ways of paying - cash, cashbacks, e-wallets, etc. Video streaming platforms have to become a utility for users. We want to have an opportunity to be present at every transaction point with users, and that will only increase as more people transact online. We have a variety of partnerships including loyalty programs, offers based on ticket sizes with e-commerce platforms, distribution partnerships, cross-platform purchase alliances, bundled offers through telecom operators, set-top boxes, etc. That’s because it can be bought and consumed in many ways. OTT has far more opportunities of distribution than traditional TV.
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